Spring is in the air. The snow is melting, sun rays are warmer and you start thinking about sweeping up all the debris in your driveway that have accumulated over the winter and working on your garden.
Have you also taken a good look at your website lately? If not, you might want to do add this task on your Spring Cleaning to do list.
Taking a look at your website involves more than just doing a quick scanning of each webpage. As a business or organization operator, it is important to ensure your website is up to date, free of typos and grammatical errors, displays fresh content and images as well as follows industry standards when it comes to Search Engine Optimization (SEO). After all, you want your clients to keep coming back for new information and your services.
It might seem a dreadful task to accomplish, but it doesn’t have to be.
Let’s look at 5 easy steps to clean up and refresh your website. To make the process easier and quicker, simply repeat these steps for each webpage.
- Is the copyright date in the footer up to date?
- If you have a “News” section, is it updated?
- If you have an events calendar or page, is it current?
- If you have a newsletter or blog, is the latest version published?
- Is the information on your “About” page up to date?
- Is the information on your “Contact” page accurate?
- Are your social media buttons properly displayed?
- Are your forms (contact form, donation form, etc.) working?
- Are your automatic e-mails working?
- Make sure your navigation is easy and simple
- Make sure the layout of each page is right
- Do the pages load quickly?
- Do you have unpublished pages that need to be deleted?
- Are all the links working (including the ones on your social media buttons)? You can use a free broken link checker to identify any broken link.
- Are all the images properly displayed (not blurry or low quality)?
Clean your Content
- Look for typos on each page
- Ensure the content is set for Search Engine Optimization (SEO) on each page. If you are unsure about how to accomplish this, ask for assistance from someone in your area or the person that built your website or check this Google SEO Starter Guide. Most websites are already set for SEO, but it is better to double check.
- Is the content on each page still applicable?
- Is your content “sharable”? You can have share buttons on each page to make it easier for visitors to share your content.
- Review you website analytics. What pages are most visited and least visited? Consider adding links to the pages least visited to drive traffic.
Add New Content
- Create or update any relevant content.
- Create a content schedule to ensure your website stays fresh and up to date. It also helps you to be organized.
- Add new photos, infographics and videos. It keep the visitors and clients coming back to your website.
- Do you have testimonials on your website? If not, consider adding some or add recent ones.
Freshen Up the Look
- Is your headshot or a photo of you more than 10 years old? If so, you might want to change it for a newer one. You want to make sure people know who it is behind your business or organization, and be able to recognize you you during events or social gatherings.
- Does your logo have an old feel or could use work?
- Did you change your logo a few years ago? Make sure the newest version is used everywhere.
- If your website has the same design for years, consider re-designing in the future.