Writing successful and valuable social media posts has become almost a science, especially for businesses and organizations. Social media platforms are powerful tools to promote your products and services, and be actively involved in your community.
If you notice that your current social media posts are not really driving engagement and reaching your target audiences as much as you would like, it might be time to review your social media writing process and see if you can improve it for better results.
To ensure your updates are meaningful, reach your target audiences and drive engagement, there are few qualifications that your social media posts should meet.
Let’s look at this checklist.
Write a great headline What is a social media post headline? It is the one or two first sentences that will capture the attention of your audience and encourage a click to continue reading the rest of your post or article. A good headline should be punchy, short and sweet as well as offer some kind of incentive, such as offering some advice or something free, sharing useful tips, asking a question, etc.
Write a meaningful message Content is what drive engagement and create interactions. If your social media updates are meaningful and useful to your readers, they are more likely to read and share them. According to buffersocial, educational and entertaining social media posts are those that drive the most engagement and virality.
Check your voice and spelling It is important that you have your own voice and be consistent with it in your social media content. Is it positive? Is it funny? Is it helpful? Your audiences can identify with you and your services through your voice and tone. Do you use an accessible and shareable language? If a reader doesn’t understand what you are trying to say, it is likely that other readers won’t either.
Correct spelling is quite important and goes a long way on social media platforms. It is absolutely essential that you ensure your spelling is checked and double-checked. I recommend to have someone else read your social media posts before publishing, especially if you are unsure about correct grammar and spelling.
Use keywords and hashtags If you would like some of your social media posts to get more exposure and surface more for those who follow and those who don’t, using keywords and hashtags will accomplish that. Users often search social media platforms for hashtags and click on them to see posts about this specific topic. Yours likely will show up and hence, receive more attention and generate more engagement.
Get visual I have written in a previous blog post how visual content reach out to people more effectively than text. In fact, 94% of information transmitted to the brain is visual and they are processed 60,000 times faster in the brain than text? (Source: Creative Biz School). Bottom line, the more you use visuals to accompany your social media updates, the better.
Use URLs that work Nobody likes to click on a post that leads to an URL that doesn’t work. It creates a form of disappointment for your audience, because the update generated attention and interest to finally not deliver on its promise. I always double-check my links to make sure they work. It is the easiest and safer way.
Customize your target audience when appropriate Do you have a specific audience in mind for some social media posts? If so, you can customize your target audience on Facebook (from the blog post itself) and Twitter (by using the @ mention). Most of your updates are probably suitable for all of your followers, but in some cases it might be better for a smaller group.
In conclusion, if you ensure that your social media updates are well-thought-out, meaningful, educational or entertaining, free of spelling and grammatical errors, clear, actionable, visual, customized and share working URLs, you are on the right track!