Better content means better business.
No matter in which industry you operate your business or organization, writing great content is vital. It shows that you run a business in a professional manner and care about offering quality services and building tailored customer relationships. Not one customer wants the same thing than the next one.
It is easy to choose the quick path and write poor content, especially if you have no time or do not like to accomplish that sort of task. This path will eventually get you nowhere and result in a waste of time and resources.
Writing great content is like preparing a delicious meal. It needs planning, a thinking process and time to create it. When a restaurant offers excellent food items on its menu, the word gets around and the restaurant will get excellent reviews. It is the same thing with content and search engines. For instance, if you have a high quality website that contains original content, it will increase your site’s exposure, and as result it can have a positive impact on your business.
Whether you have an excellent reputation and are well-established or not, it is important to do it right when it comes to writing content.
Let’s explore some tips for developing great content.
1. Plan. Write. Edit. If you don’t know what you want to say, you can’t even begin to write. Draft an outline of what you need to say, write then edit it. Whether you need content for a website, blog, social media post or promotional materials, you need to know the core of your message and develop content around it. The more thought you put into it, the better.
2. Write about what you can do FOR your readers Your readers do not want to read a list of what you can offer them. Show them how they will benefit from your services. A benefit makes your potential future customer’s life easier, better and cheaper. Tell your readers what you can do FOR them.
3. Get straight to the point In today’s world, time is the essence. Seconds are all you have to get a reader’s attention ‐ especially if your content is online. Keep it short, sweet and accessible.
4. Know your audience Do you know for whom you are writing? By knowing who your readers are, you can serve them more effectively and they will come back for more. Try to find out what your audience wants and needs, this will help figure out what information your readers want to read.
5. Make your content actionable Your readers want to learn and get better, that is why they are looking for information on your website in the first place. Help your readers by providing tips and advice while giving them a sense of how they can apply the information.
6. Update regularly Your readers don’t want to read the same blog post or information weekly on your website, so make a point to update in a timely manner. If you have no update whatsoever, you can use your social media platforms to keep your readers engaged or simply write a new blog post!
7. Write plain English Plain English words are accessible, punchier, concrete and visual. Some examples are: use cash or pay instead of remuneration; use help rather than assist; buy rather than purchase. Your readers have a wide range of backgrounds, so plain English will reach out to all of them.
8. Show enthusiasm for your business It is important to write with enthusiasm and excitement when it comes to your business and the services you offer. Why would someone read you and hire you if they don’t feel excitement through your words? Aside from including information suited to your audience, you also need to show that you care and are eager to help your current and future clients. Excitement is infectious!
9. Hire a freelancer or a business offering writing services If time and interest in writing great content are an issue, you and your business will benefit from hiring a freelance writer or a business offering writing services. This will ensure that you have great content tailored to your business and audience. Success doesn’t come without investing in quality.