We all have or had to write press releases at some point throughout our careers. If you currently operate a small business or a not-for-profit organization, chances are that you still need to master this type of writing.
A press release can take numerous different formats, but its purpose always remains the same. It is a written statement destined to local media to announce a range of news, including events, new products and services, awards, accomplishments, etc.
Readable, relevant and relatable press releases will create more opportunities to connect with the audiences you want to reach out to, and it will also make reporters happy.
Let’s look at 4 easy steps to write efficient and great press releases. I have included a press release sample that you can download for your own use.Read More